Advertisement · A dramatized story
At my grandson's christening, I smiled with my mouth closed in every photo.
I'm 67. For years I thought lipstick just wasn't for me any more. It turned out I'd been choosing the wrong kind.
The photos came through on a Sunday evening. My daughter had put together an album for the family: the church, the cake, my grandson in the christening gown three generations of us have worn.
I scrolled through it twice before I noticed. In every single picture, I was smiling with my mouth closed. Tight, polite, careful. The kind of smile you give a stranger in a lift.
My daughter had noticed too. “Mum, you look lovely,” she said, “but why aren’t you smiling properly?”
I didn’t have a good answer. The honest one was a little embarrassing.
Somewhere along the way, I’d stopped wearing lipstick
It wasn’t a decision. It just crept up on me. The creamy lipsticks slid into the little lines around my mouth by lunchtime and left a faint pink shadow above my lip. The long-lasting ones dried my lips until they felt tight. And the bright shades that looked so lovely in the shop looked painted on once I got home.
Without lipstick, my lips looked pale, and next to everyone else I felt a bit washed out. So, without really choosing to, I’d started keeping my mouth closed in photos.
My mother wore the same red lipstick every day of her life. I had a whole drawer of lipsticks trying to find that feeling again. Most of them I’d worn once.
A clear lipstick? I was sure it was a gimmick
A few weeks later, an advert stopped me: a lipstick that was completely clear, with little flecks of gold inside, and a woman about my age saying it had turned into her own pink.
I’ll be honest, I rolled my eyes. A clear lipstick that turns pink sounded like a party trick. But two things made me read on.
The first was that there was no shade to choose. The colour develops on your own lips, so it can’t be too bright or the wrong tone for your skin. After a drawer full of mistakes, that sounded like a relief.
The second was that it was made to feel like a balm, with squalane, hyaluronic acid and vitamin E, and designed to stay on the lip line instead of creeping into the little lines around it. That was exactly my problem.
Two were $34.99 with free shipping, so I thought: one for me, and one for my daughter if it’s any good.
The minute that changed my mind
It arrived in a little gold box, and I’ll admit it felt like a treat just opening it. The lipstick really is clear, with gold flakes inside, and it smells faintly sweet.
I put it on in the bathroom mirror the way I’d put on lip balm. Nothing happened. Clear lips. I was ready to be disappointed.
Then, over the next minute or so, colour started to come through. Not a bright pink. A soft, rosy pink that looked like my own lips on a really good day. I just stood there looking at it.
What surprised me most was how it felt. No tightness, no stickiness, just the feeling of a good balm. When I checked at lunchtime, the line was still clean. No pink shadow creeping above my lip.
The shade is a little different on everyone, because it depends on your own lips. Mine came out a soft rose. When I gave my daughter the second one, hers came out a touch deeper and warmer. Hers suits her. Mine suits me.
The photo my daughter framed
A month after the christening, we all went out for my daughter’s birthday dinner. Somewhere between the main course and the cake, my sister told a story about our mother that had the whole table crying with laughter.
My daughter took a photo right then. I’m laughing so hard my eyes are nearly closed, mouth wide open, and my lips look soft and pink and completely like mine.
She framed it. It sits on her bookshelf, next to the christening album.
I won’t pretend a lipstick changed my life. But it gave me back something small I’d lost without noticing: smiling without thinking about my mouth first.
(Dramatized story. The people and events are illustrative, based on the kinds of experiences our customers describe, and the images are illustrative. The colour develops differently on everyone, so the shade you get and how long it lasts will vary.)
Why it works
- Clear in the tube, your own shade on your lipsA pH-reactive pigment reacts with your lips and develops into a soft, personal pink in about a minute. The shade varies from person to person.
- Wears like a balmSqualane, hyaluronic acid and vitamin E keep lips feeling soft and comfortable, never tight or dry.
- Designed to resist featheringFormulated to stay where you put it, for a clean lip line.
See your own shade
Free shipping on every order · Easy 90-day returns on unopened lipsticks
Questions women ask us
Will it turn bright pink on me?
No. It develops into a soft, natural pink that works with your own lip tone. Add a second layer if you’d like a little more colour.
How long does it last?
It wears for hours with a balm-like feel. Wear time varies from person to person and with eating and drinking, so reapply whenever you like.
Will it bleed into the lines around my lips?
It’s designed to resist feathering, so the colour stays on your lip line instead of creeping into fine lines.
Can I return it?
Yes. Unopened lipsticks can be returned within 90 days of delivery for a full refund. For hygiene reasons we can’t take back opened lipsticks, but if anything arrives damaged or faulty, we replace it or refund it.
How long does delivery take?
Orders ship within 24 hours with tracking and usually arrive in 7 to 10 business days in the US, 5 to 8 in the UK and Europe, and 10 to 16 elsewhere. Shipping is free on every order.
Ready to see your own shade?
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